CW Introduction

The pieceer of hat was by a man named Dieter Schwartz who currently has a net worth of just about $15. 2 Billion he got that success from organism the founder of palpebra. He is the CEO and electric chair of the bon ton and Dieter is excessively the CEO of the hyper foodstuff Kaufmann. The company chapeau has been around for legion(predicate) years and they were founded in the year 1 930 when the company was founded in Ger umteen. The offshoot constantly chapeau store was opened in the year 1973 and the store started to gain a lot of consumers by the sasss.Lid then immovable to branch their stores outside of Germany and as of outright the store can be found in nearly every outlandish in Europe. Lid loves to sell crest quality products and sell them for the lowest prices available. The first ever UK store of Lid was realized in 1 994 and they are fluid growing in the UK and more than 600 stores. 1 An evaluation of the strategic piazza of the company (500 600 word s*) There are many different ways that Lid are trying to keep their strategic position of the company. This forget implicate the many plans that Lid has for true plans and development.Which include plans such as there expansions? There suck in been reports that to contain Lids strategic position is by expanding the bill of stores they have and they soon want to have an empire of 1 500 stores and this will maintain their strategic position as more stores and thus this will imagine more business. I will also include a SOOT compendium of Lid which give the strengths of the company and show the strengths and weakness of the company. Strengths in Lid include Has a good range of mark products and also has its own Bargain labelsThey ordinarily build their places in deprived areas where forte food and items are needed by that area and they sell items that suit closely of peoples incomes Lid usually open on Sundays and holidays Is going to expand their store numerate to 1500 sto res Weakness in Lid They are still pretty small compared to big brands There isnt many chain stores around Opportunity To gain a merely stronghold and to expand in new(prenominal) countries like Africa and Asia Threats The increase in contention with Laid and other business marrow more intention for Lid damage of all products PESTLE analysis for Lid an PESTLE analysis evaluates the following areas of Lid which include the following policy-making, Economic, Social, Technological, Legal and Environmental. Political The political areas that can affect Lid are as follows the government interfere with wages and having Lid have interior(a) Minimal wages.